Veuve Clicquot Ponsardin: A Special Pentaward 2012 for an outstanding brand

Paris - 4th October 2012 - Intercontinental Hotel Opéra.

A Special Pentaward for Veuve Clicquot

VEUVE CLICQUOT 1

With the passing of time, the brands which know how to keep their DNA alive are rare. The Veuve Clicquot brand is part of this very small club. Indeed, the Veuve Clicquot champagne packaging as well as all the communication materials of this brand, which is known and appreciated around the world, are characterized by their luxurious simplicity and the scrupulous but always creative respect for the elements of the brand: the orange colour and the Veuve Clicquot logo. It should be added that the marketing executives of the Veuve Clicquot brand entrust the various creations to several design agencies and, despite this diversity, the finished creations all fit in the same yellow-orange line so typical of Veuve Clicquot.

To come to that, a mastery of the brand components is required as well as – this is the most difficult part – having an open mind which makes room for creativity. It is for this diversity in unity that the founders of Pentawards, Jean Jacques and Brigitte Evrard, have decided to give a Special Pentaward to the Veuve Clicquot brand. This trophy was presented to Mr Baraud, Marketing Director for Champagne at LVMH, and Mrs Chloé Stephani, International Marketing Director at Veuve Clicquot Ponsardin.

Veuve 1

In addition to this Pentaward a Magnum specially dressed in yellow-orange for the occasion, was produced by Sleever International and presented to the executives of the Veuve Clicquot brand.

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