French born Laurent Hainaut is an Industrial Designer by training.
Laurent is the founder of forceMAJEURE, an International Design House founded in New York in 1998, with homes in New York City and in Paris.
Laurent has over 29 years of experience in Visual strategy, Brand Identity, Product Design, Packaging Design, Retail Environments & Experiences, Consumer Product Innovation and Global Design Management.
His knowledge of international markets and design has helped to make forceMAJEURE, formerly know as Raison Pure NYC, a leader in Global Design.
His creative vision and strategic counsel have been valued by clients across a broad range of industries, including Unilever, Diageo, Pepsico, Danone Waters, L’Oreal, Revlon and many others.