Qualified with a BFA Industrial Design and a Master Advance in Product Design from IED.
In 2012, attended an Executive Master in Marketing Management & Sales at IE Business School, graduating as top 3 and obtaining “Beta Gamma Sigma” academic award.
His professional career started with Imaginarium®, where he developed and industrialized his first product design. Worked at Sony Spain, where he developed several projects at the Solutions Department for marketing and engineering teams.
In 2007 starts his stage in El Corte Inglés as designer at the Packaging Design team for the group's own brand portfolio. Since 2011 He is in charge of this department with a 10 people team. His main tasks are focused on creative direction, account and project management, talent recruitment, implementation/improvement of design and co-creation processes, innovation and strategy for all the own brand portfolio.